At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown and -- worse yet -- linked via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.
What did we learn in the sessions?
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Focus on content
Each day, Google usually releases one or more changes designed to improve our search results. Most aren't noticeable but help us incrementally continue to improve. Sometimes, an update may be more noticeable.
The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we'd like to share the main findings and conclusions here. As communicated before, this event was a pilot, in which we wanted to test a if there was an appetite for a very different type of event, and b whether the community would actively engage in the discussions. To the first question, we were overwhelmed with the interest to participate; it definitely exceeded our expectations and it gives us fuel to try out future iterations. Despite the frustration of many, who did not receive an invitation, we purposefully kept the event small.