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How to implement your COVID-19 announcements
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How COVID-19 announcements appear in Search
At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we'd like to help set the record straight. Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it's unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown and -- worse yet -- linked via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries. Though we do offer a handy translation utility , our algorithms won't view the same article written in English and Spanish as duplicate content. Similarly, you shouldn't worry about occasional snippets quotes and otherwise being flagged as duplicate content. Our users typically want to see a diverse cross-section of unique content when they do searches.
Due to the COVID outbreak, many organizations and groups are publishing important coronavirus-related announcements that affect our everyday lives. In response, we're introducing a new way for these special announcements to be highlighted on Google Search. At first, we're using this information to highlight announcements in Google Search from health and government agency sites, to cover important updates like school closures or stay-at-home directives. We are actively developing this feature, and we hope to expand it to include more sites. While we might not immediately show announcements from other types of sites, seeing the markup will help us better understand how to expand this feature. Please note : beyond special announcements, there are a range of other options that sites can use to highlight information such as canceled events or changes to business hours.